This past Friday, I had the pleasure of being a guest lecturer for a Digital Media class in the Department of Advertising at the University of Texas at Austin. The class is deep into the semester and about to begin their semester project, fusing Web 2.0 and social networks. This is a topic that is close to my heart and one I enjoyed sharing some thoughts on.
Professor Gene Kincaid has assigned excerpts from The ClueTrain Manifesto, a book that has driven much of my thinking regarding the Internet over the past several years. In the context of Digital Media and advertising, it could not be a better text. Its focus on ‘conversations’ captures the essence of marketing and the power of evolving social networks and Web 2.0. Continue Reading →