Combining Health and the Vast Power of the Internet

Advertising Age reports that the FDA will hold hearings on how drug companies use Web 2.0. And just in time, too, as the world marches toward Web 3.0. Don’t tell the FDA, but their regulations could be obsolete if Web users unite behind a new standard that puts individuals — not companies — in charge of their own data. CLOUD has published two papers on the standard as work to move from the Internet corporate Web paradigm to the Internet personal connection paradigm proceeds apace.

Consider this as you watch the FDA’s work in this area: Why limit improving health tools to the Web alone? The Internet’s power to connect people goes far beyond the browser paradigm. Check out CLOUD’s perspective from a higher altitude.

There is no There There on the Internet

I am at the Personal Democracy Forum in NYC, and as the many great panels and conversations unfold, I realized that I needed to post some of my recent conversations around social networking into the public sphere.

As more and more of us tap into destination sites like FaceBook, LinkedIn and MySpace, it is critical to understand that like email, these types of all-in-one sites are very unInternet.

The most critical aspect of the Internet is that there is no there there. Continue Reading →

Networked Content, Networked Communities, Empowered People

This past Friday, I had the pleasure of being a guest lecturer for a Digital Media class in the Department of Advertising at the University of Texas at Austin. The class is deep into the semester and about to begin their semester project, fusing Web 2.0 and social networks. This is a topic that is close to my heart and one I enjoyed sharing some thoughts on.

Professor Gene Kincaid has assigned excerpts from The ClueTrain Manifesto, a book that has driven much of my thinking regarding the Internet over the past several years. In the context of Digital Media and advertising, it could not be a better text. Its focus on ‘conversations’ captures the essence of marketing and the power of evolving social networks and Web 2.0. Continue Reading →